I absolutely hands down enjoy Simply Apple Juice. It kind of reminds me or being in an apple orchard and getting juice from a farm stand. It makes me feel good drinking it. It is the kind of juice that you can feel really good about providing to yourself, your kids, relatives or friends. This apple juice is not quite like fresh apple cider - which happens to be my favorite. It does however have a very distinct, uniquely delicious taste. The aren't artificial preservatives or fillers. No excessive amounts of sugar and starches. The apple juice goes wonderful with apple cider donuts. It has a somewhat sweet and somewhat tangy or tart taste. It doesn't have a substantial amount of calories. It is also fat free. It doesn't have very much sustaining power which is not uncommon with fruit juice but it also has some vitamin c for immunity so, as long as you don't down the whole bottle too quickly, you'll be just fine. Simply Apple goes excellent with fresh apple cider donuts or fresh fried dough. I appreciate the fact that it is very close to the price of it's competitors and that it is easy to find at most super markets. I would recommend this for anyone. Especially around Halloween time.