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"Investment Plan" buys for only $4.00 a pop. Great for starters, but one should build up their money in the "Money Market" account before placing a trade. Buying one share of stock at a time at $4.00 translates into $400.00 commission on 100 share blocks.
They started charging for "enhanced" services a year or so ago that used to be free, but you can still have a "basic" account with no monthly fees.
Margin rates upwards of 11% can cut deep into profits if you are not careful. They also do not allow you to buy all stocks available. If they don't like a stock, you can't buy it. Investment "tools" could be a lot better, too.