Crooks! This seventh avenue appears to operate an in house "fraud department. An example scam: company buys mailing lists, then sets up fake in-house accounts using only limited mail list info like name & address, then process a fake purchase/ invoice, the "customer/victim" that never heard of them gets a bill in the mail... then either the the victim pays accidentally (ie: fake bills are usually a few hundred dollars, or victim calls in and is immediately forced into a "reporting third party identity theft" process. The ID theft forms and process are actually designed to complete their identity theft of your information. They will eventually insist you fill out their forms and disclose your social security number to them or continue to leave the account open with old and new "fake" purchases begin charged to you the victim... by the way, this company says they do not require social security number or bank info or similar in order to set up an in house credit account.. ..