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Seventh Generation Free & Clear Laundry Powder cleans well and doesn't irritate the skin. I have sensitive skin and have a hard time finding products that don't irritate me. This product also works well with my daughters skin who turns into a "red lobster" if any frangrances are in products. It is so much stuff in products now sometimes it is hard to pinpoint what your allergic to in a product. It is not a bundle of unidentifiable "stuff" in this. I feel at ease when I use this. Also it is not supper expensive like alot of environmentally friendly and specialty products out there. We shouldn't have to spend a whole lot more because we don't want unnessesary dyes,chemicals, and fragrances in our pproducts. I can buy and us this without feeling like I spent too much. Great product.