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The sears credit card is nothing special unless you shop there often. If you do, Sears offers some days where some things are 10% off when purchased with their credit card.
This is the only credit card that i have that dies not have a rewards program. I applied during a weak moment when a cashier at K-Mart was very helpful to me. I found out that she would get some type of compensation if I opened a charge card. So I did.
I opened it right in the checkout lane, so the application process couldn't have been easier. I received a free 2-liter soda of my choice (I let the cashier choose and keep the soda) and a $10 credit to my account that day. In the envelope received later with the credit card, were two $10 off the purchase of $50 coupons, one good at Sears and one good at K-Mart. Not a very impressive reward in my experience.
I would have a hard time recommending this card to anyone unless they were planning some major appliance purchases and/or were a regular Sears shopper.