Everyone told me to get a bigger name brand television, but I said I wanted the Sanyo because it was just as good and much less expensive. Boy am I glad I didn't listen to others. This is a great television. It's just as good as the big name brands. Picture Quality The picture quality of this television is superb. It is true HD just like all the other brands. I love to watch sports and they look amazing on this television. It's like you're at the game the screen is so clear. Sound Quality The sound is great. I like to increase the volume when watching movies and sports and everything still comes out very clear and easy to understand. Durability I haven't had an issue yet with the durability of my television. It is well built, not too thick that it's bulky, but it is sturdy enough to hold up to regular things like moving it from room to room. Design This television just looks great in my living room. It really has become the focal point. Performance Great performance when it comes to picture and sound. I highly recommend.