I feel like we have a huge movie screen in our family room. The colors are absolutely superb. The picture is not only clear but it is beautiful. I haven't yet learned to use all of the wonderful features that are available, but the ones I HAVE already used make me feel like I have a giant computer screen in my family room as well. Durability We have had this Smart tv for a while now and there has been no problem with durability whatsoever. Design its just a typical flat screen tv. a plain frame with a stand. nothing to get excited about...just somewhat generic looking. But I don't think I would want it to have a bunch of other designer details on it. Performance The performance is great. The colors are lovely and they are all very clear. There is good stereo sound to it. I love all the other features that this tv offers...particularly the close captioning function...since sometimes it is hard for me to determine what is being said on the tv due to my new hearing loss.