I have this in the sheer pink Lip Inflation Xtreme and it adds a nice sheer pink shine to my lips. It smells pretty heavily like cinnamon and I like it but some might find it irritating. It also kind of numbs your lips and some might not like that either, but I don't mind it. It's actually a lot less intense than their old formula. Right away you can notice your lips getting a little fuller but it takes about 5 minutes to get full results. It does plump your lips quite a bit, although, if your lips are really thin, it's not going to be magic for you, but it will make them look a lot fuller. I don't wear it much since my lips are pretty full to begin with but if they were thinner I would use it a lot. Lasts about 3 hours.