I got used to and loved Levi's for a long time. Always bought them at J.C. Penny's for around 30 bucks. Then I saw a commercial by Dale Jr for Wranglers and thought, well, I'd always thought those were crap, but from what I know of Jr, he's not the kind of guy to endorse stuff that is crap. So, I went to Wal Mart and found a pair for 15 bucks and love 'em. That's all I wear these days. I think I bought a pair of Route 66 jeans a long time ago, but they were from K Mart and thus self-destructed in the car on the way home! (kidding, off course). They sure didn't last long, though.