I'm from Wisconsin, and I love brats and italians. This budget brand has guaranteed that I will always buy local, either Johnsonville or Usinger's, ALWAYS!! Within 2 days, I prepared both Johnsonville and Roundy's brands of brats in the exact same way. The Johnsonville ones were gone immediately and I think I still have a couple of the Roundy's tucked away in the fridge. The taste isn't bad as long as you can chew it - they are that dry. Never again!! Spend the extra money.