Overall this Deep Fryer is very high quality for a fair price (in my opinion). It heats up quick and has many settings and you can cook things other than French fries, chicken, or anything that you usually use a deep fryer for. My favorite thing to generally cook are funnel cakes and fried tilapia. Performance Performance wise the Rival is a fast but very efficient way to cook. Unlike other deep fryer I've used you the Rival doesn't burn food that are frozen. Ease of Use The Rival is real easy to use. Durability The durability is very good. The only question I have is how long will this product last? Because if it's anything like my last deep fryer which had sort of a shortage then I'm not going to be entirely happy. Ease of Cleaning Cleaning is no problem at all. Its quick, easy, and if you wash it after each use then food won't be hard to scrape off.