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I am always trying new mascaras because it is hard for me to find ones I likeĀ and the ones that I do like are usually very expensive. One of my favorits is Mary Kay mascara, but I do not always have a representative I can call to get me some and I don't like to have mascara shipped from the Mary Kay website so when I ran out of my Mary Kay mascara I decided to try this new mascara, Rimmel London Sexy Curves Mascara, because I had seen a commercial for it & it looked like a good product. I have been using this mascara now for about three months I have been very impressed. It does not clump and it makes my eye lashes look longer & fuller. I really like the brush applicator as it is easy to use and the mascara does not clump on the brush like some other mascaras. I did not buy the waterproof mascara and it still does not run when it gets wet or I rub my eyes, which I tend to do alot. If you have a hard time finding mascara you like, give this one a try.