This Revlon hair straightener works great on my hair. It quickly heats up with an indicator light to let you know when it is ready. It runs down my hair smooth and doesn't get tangled or have other troubles along the way. I really like the fact that it doesn't get so hot that you can hear your hair sizzling. It takes just one stripe down my hair and it is instantly straight and in no time I am ready to go. It is a great hair straightener that enables you to get ready fast and attain fabulous hair, even on a bad hair day! Even if you are on a tight budget the Revlon Essentials straightener is affordable to the budget so that most anyone can afford it. Effectiveness I love how fast it is to get straight hair using this Revlon product. There are two temperature choices, and it is really easy to use. Hair looks great. Durability I have had my Revlon Essentials for about 6 months now and so far, so good. It seems to be durable and high quality.