My stylist uses the Redken Ceramic flat iron to smooth out my hair and to give it body and bounce. I really love the straightening quality of this product. My hair normally lasts two weeks when my stylist uses this styling tool. I love the fact that this product has even heat distribution and that it does not burn my hair or get too hot. I do not have any split ends. My hair is healthy and many people inquire about my hair stylist as well as the product and the styling tools that she uses to give my hair a superb style. When I first began going to my current stylist I was a bit nervous with her using a ceramic flat iron. I was used to my stylist using the gold plated flat irons. My new stylist introduced me to the Redken Ceramic flat iron and it truly made a difference in the appearance and texture of my hair. As a Black American woman, I am very sensitive about my hair and would never use just any styling product or tool on my hair. However, I would definitely recommend the Redken Ceramic flat iron.