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The first taste is an eye opener. It is sour.
However, after the inital shock it goes down surprisingly smooth. You can say it is an acquired taste, but the truth is, it doesn't take that long to acquire it.
The most important aspect is that it contains 80 mg of my beloved caffeine in one can. That breaks down to 9.64mg per oz. For comparison's sake, a cup of regular coffee contains 7.13mg per oz, Coke contains 2.88mg per oz.
It has enough to keep me up and alert when consumed half way through my work day, but not so much that it prevents me from sleeping regularly when I get home. The serving size is perfect for this type of product, even is it does seem on the surface as a poor deal when compared to the price.
Red Bull can run a costly $2 to $3 for a small 8.5oz can. (Coke comes in 12oz cans)
As with all caffeine products, good hydration habits (drinking plain water) will keep you from experiencing the "crash" reportedly associated with Red Bull or similar products. Given the serving size, Red Bull works well without worry of the "crash".
Red Bull is highly recommended for the caffeine addict and for those wanting to try something stronger than Mountain Dew (4.58mg per oz).