My daughter wanted to paint her bedroom walls red. The current color was tauper and we weren't real sure that it would work. I spoke with a representative at Home Depot who explained about primers and proper technique in painting the walls so that we would be happy with the final product. She picked for three walls to be red and one gray. This paint went on the walls with out any trouble what so ever. I have used every brand out there and this one even beats Behr paint. We didn't even need a second coat on either of the colors. We were so happy with Ralph Lauren, when it came time to paint the kitchen I picked a deeper red and was just as pleased. I will say that covering up a different finish in the kitchen took us two solid coats over a tinted primer to get ride of the old wall color. But all in all, you could place the color swatch up next to the walls and it is dead on. Highly recommend this product because you won't be dissatisfied. When it comes time to pain the dining room I'll be buying Ralph Lauren again.