I am a mom of three and of course do lots of laundry. I have tried out just about every type of laundry soap out there from expensive to super cheap. I have found that purex is a great value. Not only in price but performance too. The new concentrated formula seems to work even better than the older one and its cleaning and stain removal is wonderful. I also enjoy the scents purex has to offer. My favorite is "after the rain". I know a lot of people who use it who say even with their sensitive skin, they have no problem. I Love the way it smells, pleasant and fresh. I would recommend it to anyone who wants a great soap at a great price and who does'nt want their clothes smelling like a perfume factory, (ex. gain) So give it a try!