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Really does what it says! Pureology has amazing products. I have to get my gray roots colored every 5 weeks. Not something that I'm proud to say... But my hair dresser told me about this product line and gave a sample. My color lasts much longer. My naturally wavey hair feels so silky. I have long hair so I go through the conditioner much quicker than the average person. The only downside....they've got to make this line more affordable.