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As a consumer I am very satisfied with the hydrating quality that my hair receives after every shampooing. Coloring my hair and using heating elements cause much stress on the hair. But I know I am fortifying and replenishing my hair with every shampoo.
As a hairdresser I feel extremely confidant recommending anything pureology. I do use other products depending on the clients hair, but pureology is usually my number one choice.