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I've used this shampoo along with it's conditioner for over 3 years. I color my hair, and I've always had a problem with keeping my color in. I usually color my hair red, and that is the hardest color to keep from fading. So far, it's been the best to keep my hair color vibrant, shiny, and soft.
I recommend this to anyone who colors their hair. Even if you don't color your hair, it's still a great shampoo to use. It's sulfate free, organic, and the smell is great if you enjoy the herbal scent.