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I received a sample of PureVia in the mail in exchange for my (unbiased and truthful) review. Here is my experience with PureVia.
I've recently switched back to sugar from Splenda because of all the hype - my doctor actually showed me some studies that show some of the ingredients in artificial sweeteners cause health problems. So when PureVia came out, I was really excited to try an all natural, no-calorie sweetener. There has been a lot of talk about the Stevia plant lately and I was excited to try it.
I tried PureVia on my cheerios, in my coffee, and even as an experiment in my baking.
So far, I'm not super impressed. It's not better tasting than Splenda and it's much less sweet so you have to use more of it to obtain the same sweetness - though it's sweeter than cane sugar. It also has a funky after-taste that's much diiferent than regular sweeteners. It's not pleasant. It's also MUCH more expensive than any other sweetener out there.
My suggestion is to not waste your money on this product. I would wait awhile until there are more products on the market and the companies have had more time to create a better tasting product. Also, the price will probably go down with time as well.
NOTE: the reviewer indicated that they received a sample of PureVia All Natural Zero Calorie Sweetener
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