PureVia All Natural Zero Calorie Sweetener Review

I recently received a box of Pure Via sweetener to try and review. I come from a family of dedicated Splenda users, so I was interested in trying the new product. I was initially impressed by the packaging, which gives a fresh, light vibe. My only complaint with the packaging is the state in which my sample was received. When I opened the box, Pure Via poured all over my counter. I inspected the box and all of the packages, but there were no tears or breaks in the packaging. I'm assuming, therefore, that the mess was from the packaging process, and not defective packaging.

My parents and I each tried the product with food and solo. According to the package, each pouch is the equivalent of 2 Tbsp of sugar. My dad said he put a whole packet on a bowl of cereal and didn't think it sweetened his cereal very much. I put a packet in my cup of coffee, and I thought it did an alright job of sweetening. Typically I put 2 or 3 packets of Splenda in my coffee (I like really sweet coffee) and my coffee was fine for me with just one packet of Pure Via. Mom tried it in coffee and thought it did an alright job of sweetening.

We also tried the sweetener solo. We each put some on our finger and tasted it. The general consensus was that it was sweet, but had a slightly strange taste to it. There isn't much of an aftertaste, which is a perk. My mom used the word "bitter" to describe what she thought the taste was, but I don't think it was strongly bitter. It certainly had a different taste from sugar, although I can't place it. This difference, however, was not as noticeable when the Pure Via was mixed into foods.

All in all, I thought it was alright. I don't think my parents will convert over from Splenda, but I wouldn't discount it as an option in the future. It was sweet, and the fact that it's zero calories is a definite perk. I didn't think the flavor was very different from Splenda, and it sweetened my coffee just the way I like it. Like Splenda, it is much sweeter than standard sugar, so less is certainly more. I would recommend this to anyone looking for a sugar substitute!