I suppose hardcore chili heads will scoff at this product, but I've enjoyed it for the past couple years. I agree that "Five Alarm" is way overstating the case, but Planters has managed to please both my love of dry roasted peanuts and my love of heat. For me, dry roasted is important...I don't like oily peanuts. If someone knows of a hotter high-quality dry roasted peanut snack, please advise. Otherwise, get off Planters' back.