I started using Philosophy The Big Skinny Self Tanning Firming Cream a few weeks ago and I absolutely love it. I have tried some other self tanners, because I dislike being out in the sun anymore but I miss that lovely bronze glow from when I was young. I've used a few that weren't bad, but this is now my favourite self tanner. After just a couple applications my skin started to have a beautiful glow, that actually looked like it came from the sun. There was no orange colour at all, just radiant skin. My skin is also noticeably firmer since I started using the Philosophy self tanner. Effectiveness This only took a few applications before I began to notice it, I love the all over soft glow that it gives me, it's subtle and beautiful, with no orange! Ease of Application This self tanner is very easy to use, just smooth it on where you want to glow a few times a week and you maintain that sun kissed skin. It doesn't wash off in water either as long as you use it a few times a week. Scent The cocoa scent is really quite nice, like sun tan lotion. I wish it was just a little less than it is, but it's much nicer than some other self tanners out there. Longevity I've been using it for awhile now and as long as I apply this a few times a week, I keep the healthy glow I get from this self tanner, and it's very even.