I try to buy dog food that fits our budget, but still offers a good quality food for my pet. I have found that Pedigree is a great value. I buy a large bag from a warehouse club store, which comes out less expensive than buying from the local grocery stores and super-centers, even with coupons. And my dog loves the taste! We try to buy a different brand once in a while to mix up things for our dog and give her a change, but she still seems to like Pedigree the best. When we switch back to Pedigree we get the tail wag and gobbling down that lets us know which one she likes the most! Pedigree is made with better quality ingredients than some of the cheaper brands, and I think this is money well spent!