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I first came across the Paula's Choice brand when researching product reviews of other moisturizers and cosmetics. Paula Begoun is the world renowned "Cosmetics Cop," an expert writer about beauty products and ingredients. It may seem a little incongruous to speak about the legitimacy of cosmetics claims and have a line of your own,bu t you won't find any hype or unrealistic promises from Paula's Choice. What you will get are the best ingredients chosen from scientific research(not surveys or 'market research') and nothing 'extra' to harm or irritate your skin.
If you listen to Paula, much of what we believe about cosmetics is influenced by how we feel about them. Clever advertising, perfumes, and gimmicky ingredients like those that cool or warm the skin may make us think they're worth more or work better. In reality, all they do is allow the manufacturer to charge us more and they may even be irritating our skin or causing breakouts.
Paula's Choice has responded quickly whenever I have had a problem with an item or order. If value is a concern-- be sure to look at the product size. Many items are significantly larger than what you'd get from competitors.
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