Paul Mitchell shampoos have a reputation for being the best shampoos there are. I feel this reputation is 100% deserved. I have used these shampoos for many years off and on and I always enjoy them greatly. Effectiveness This shampoo is extremely effective. It gets my hair squeaky clean without stripping it of essential moisture. Scent The scent is light, but extremely pleasant. I enjoy smelling it in the shower. My significant other always tells me that my hair smells great when I've used it.