I needed a new shampoo, and I saw this one at Target. I had pretty damaged hair at the time and was looking for something with extra moisture. I know that Paul Mitchell is a reputable brand and has great products, but I've never tried anything from him before so I gave it a shot. I also didn't read a review before I bought this product so I don't know what made me pick it up. I don't know if I got a bad bottle or if I just plain out didn't like the product. But I absolutely hated this all around. It didn't make my hair more moisturized, it actually didn't do anything at all. It smelled really bad too, almost like play dough, which is really gross. The smell lingered too, it didn't go away after I showered and styled my hair. I would not purchase this or recommend it to anyone. Effectiveness It did not moisturize my hair whatsoever. It made my hair feel more damaged and weighed down then it was before. It didn't make my scalp or my hair feel clean. My scalp still felt dirty after using this. Scent The smell of this product was horrible, like I said it smelled like play dough. The scent lingered horribly.