i love the parents abc magnet and card set. I bought this for my daughter when she was nine months old and we stuck the abc magnets on the fridge and then we would lay out all the cards and help her match the magnets to the cards that is how she learned the alphabet. Our daughter knew her alphabet by the time she was eleven months old. and then she could spell her name by the time she was one year old. This toy gave me a great way to spend time with my daughter and help her learn at the same time. I think parents brand toys are more expensive than other brands but they are very durable and very well worth the money spent on them. and they also all came in a very cute and small container that was easy to put next to the fridge and was not in the way. The parents brand is a brand that i will always buy and love.