Even though I exclusively breastfed my 11 month old son for the first six months of his life, I began supplementing breastfeedings with iron-fortified formula soon after when my milk supply started to diminish because of lack of interest on his part until he finally self weaned at age 9 months. From then on, a large percentage of his nutrition has been provided solely with iron-fortified infant formula. This was by no means how I had planned things from the beginning, but we all know that sometimes things just don't always go as planned.We tried different formulas, it wasn't until only recently that I discovered a generic store brand just as good as the others when my stockpile was gone, only it was much lower in cost. That brand was Wal-Mart's Parent's Choice. They are cheaper but with almost all the ingredients in similac and enfamil. Taste is not as fishy as enfamil formaulas and all my friends are shifting to use it recently.