I use this conditioner at least 5x a week. Other conditioners break down my hair, Pantene builds it up. I even add some water to it in a spray bottle to spritz on my curls in the mornings before class for a little refresher. I love the smell that this leaves. My hair is very smooth and soft when I use this conditioner. I find that my hair isn't as frizzy as it normally is when I use this!