I really love this product because it is a more natural shampoo that removes oil and dirt from hair while adding shine and giving hair a really invigorating sent. This is one of my favorites for sure and I definitely recommend this shampoo because its a more natural, and works wonders on my curly, fizzy hair. Effectiveness This product really delivers everything its promised. Unlike most other shampoos that are supposed to be natural and more gentle, this shampoo actually gets rid of oil in your hair, so you don't have the dreaded oily scalp that makes hair look flat, dirty, and all around bad. Plus, this shampoo won't turn your hair into straw, and doesn't make it frizzy. In fact, I think this shampoo actually makes my hair softer and much shinier. I absolutely love this shampoo. Scent This product has a really fresh, invigorating fragrance that is addictive. It reminds me of freshly cut flowers and has hints of citrus. The great sent is another plus to this already amazing shampoo.