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I have used alot of shampoos from very expensive to very cheap. I have found the shampoo to work great for my hair especially if I use the conditioner also. My color has lasted longer and hasn't turned brassy since I've been using it. I can now go 2 to 3 weeks longer between coloring. I do use a darker shade of the shampoo than my hair color is and I have very frizzy hair. If I could only chose between using the shampoo or the conditioner I would pick the conditioner.