Pantene Pro-V Always Smooth Shampoo, especially when combined with the equivalent Pantene conditioner, is incredibly effective at making dry, coarse, color treated, damaged, unmanageable hair into smooth, silky, shiny and more manageable, healthier looking hair. When unable to use Pantene, such as while traveling, it is instantly noticeable if a less effective shampoo has been used in it's place. I would recommend this shampoo to anyone, without reservation. Effectiveness This shampoo is extremely effective at helping dry, damaged, coarse, color treated hair to become healthy, shiny, and smooth. It works well to make unruly, unmanageable hair much more manageable. It is more effective than many, more expensive, equivalent products. Scent This shampoo leaves your hair smelling clean and fresh with a scent that is synonymous with the Pantene line of hair care products. It has a pleasant scent without being over powering.