To begin with, I'm mainly a consumer of natural cleaning products because I can't stand strong smells and lots of chemicals. My one exception to this rule has always been Palmolive original dish soap, because it reminds me of my dear departed grandma's kitchen. Grandma started using Palmolive, probably in the 1940s, and that's all she ever used, so when I missed her and wanted that nice association of a smell with happy childhood memories, I would buy Palmolive, chemicals be darned! But I bought a bottle last month and noticed the scent was wrong immediately. It seems to have elements of the original scent, but along with that, they've added a fruity note (rotten fruit, to my nostrils). Ultimately, it smells, as someone above so rightly pointed out, like industrial bathroom cleaner. Yuck. Guess I'll have to find something else to remind me of Grandma, cause this fruity nonsense is not doing the trick.