I owned this blender for years and absolutely loved it! I make smoothies every morning for breakfast so I used this blender on a daily basis. It held up great for multiple years. It performs really well. One of the best things is the multiple speed options. You have the ability to blend things to many different consistencies with this blender. My smoothies always came out tasting excellent. I put real fruit in them and this blender had no problem getting it blended in with the smoothie. I also used this blender to make a lot of mixed drinks. It did a great job at crushing ice quickly. Overall, I had a great experience with this blender. It lasted me about five years before it quit. With the amount I used it, I was more than happy with how long it lasted. Blending Power I never had any problems blending anything. It did a great job at crushing ice and blending fruit. Versatility There are a ton of different options on this for how you want to blend something. Ease of Cleaning It is pretty easy to clean.