I thought this conditioning treatment looked like a good value and I trust the brand so I decided to try it out. I was expecting Organix Moroccan Argan Oil Renewing Treatment to leave my hair soft and silky, but it didn't. Effectiveness My first problem with this product was with the directions. They are quite vague at best. It states to work a small amount into the hair but now when. I wasn't sure if it was to be applied before shampooing or after, to dry hair or wet hair, or if I should use my regular conditioner along with it. I decided to use it after shampooing in place of my regular conditioner. I left it on for the recommended 5 minutes, but my hair felt stringy and dry, so I applied more and waited again. After rinsing with cool water like it recommends my hair still did not feel moisturized and I was tempted to use my regular conditioner, but decided against it. My hair combed out much better than I was anticipating and it did feel slightly better after drying, but it still wasn't soft. This conditioner left an odd sleek feeling on my hair, not something I was used to since I have never used any argan oil products. My hair was tremendously shinier after use, but it did not leave the soft moisturized feeling I was hoping for. Scent The scent of this conditioner is not at all pleasant. It smells strongly and it is a somewhat chemical and manly scent. Thankfully, the scent did not linger on my hair.