I hit the day after Thanksgiving sales this year and purchased the Olevia 37" HDTV. So far, I'm pretty impressed! The picture quality is crisp, the colors are vivid, and the sound quality is pretty good. I've heard some complaints about Olevia's sound quality, but compared to the TV it just replaced, it sounds great! The only complaints that I have about it is that the settings are kind of difficult to figure out. I still haven't figured out how to use my universal cable remote or how to watch the pic-in-pic. The instructions for this TV is on DVD, so I'm sure that whenever I actually watch the DVD I'll be able to work out the kinks. This TV is such a bargain comparatively that I think that anyone in the market for a flatscreen HDTV should definitely look at the Olevia as an option.