I've been a fan of Ocean Potion since I was a kid. I've never been really particular about my sunblock but if Ocean Potion is on the shelf when I'm ready to grab a new bottle, it often makes it way into my beach bag. This lotion is the ultra light but I don't notice any difference in the formula from their other formulas. That aside though, this sunblock as my minimum requirement of SPF 50. The powerful SPF 50 helps block both UVA and UVB rays. The lotion claims it is anti-aging but I don't know really. I'm only 25 so I'm not very old to begin with. The lotions smells so good. It smells like an orange cake. It doesn't smell like a sunscreen at all. It doesn't have any chemical smell to it, thankfully. The lotion goes on so smooth and it's cold when it touches the skin. It is soothing to apply. I do notice this doesn't hold up well in water. I reapply to my face and shoulders every half hour to an hour just to be safe. If I'm just doing an outdoor activity, going to a game, or hiking then this stuff is great. It goes on smoothly, it smells great, and it has the comfort of SPF 50 that keeps me from getting scorched. I recommend this for kids too. My nephew has sensitive and pale skin so we apply this to him all over and he rarely gets a burn. I do hate to apply this to my face because it's tedious but it's worth it for the benefits it provides. I just wish it had better waterproof action. Scent I love the scent. It smells like oranges. Absorption I have to rub it in a bit but it absorbs and doesn't leave me with streaks. Longevity This depends on how you use it. It doesn't do well in water but it's great on the land. Effectiveness The SPF 50 protects me where I need it most. Ease of Application It's easy to apply but hard to get to my back. I usually have my boyfriend apply it for me.