These Nutrition Gummy Bear Vitamins taste like candies. They are so good in taste that my son loves eating these vitamins daily. I am trying to minimize the number of vitamins per day for my son as the sugar content is not so good for children and so now he eats two vitamins daily. I am not sure if the sugar content is good for the health of children but since the vitamin brand claims to have no added flavors or preservatives and only use fruits as their ingredients, I am trusting that it will not be harmful for the kids. The price of these multi vitamins is not so reasonable compared to other multi vitamin gummies but still they are worth it as they are excellent in taste. I have been giving my kids these multi vitamins for about 4 months and will continue giving them. These multi vitamins help the growth of children and contain minerals essential for the body. I definitely recommend these vitamins.