I bought this Nikon coolpix camera a couple of months ago to replace one that I had dropped and broke. I have a D-SLR camera made by Nikon that I have had for awhile and love it. I didn't even have to look at the other brands before buying this camera. I've used other brands and nothing compares to the quality of Nikon. The only thing I don't like about it, is sometimes the shutter speed lags. Other than that I have no complaints. My favorite things about this camera is the different settings. There are Ron's of different settings, from lighting settings to different tones and hues for you to choose from when taking pictures. It also takes video but I've only used it a couple of times. Another big plus for this camera is the fact that it's sturdy. I unfortunately have the habit of dropping things like my phone and camera, so I'm glad that this camera holds up to my drops. Nikon is a great brand, with that being said the price tag does match the quality. It's more of an investment but it's one well worth made. The picture quality is great. I love my Nikon cool pix and so will you!