My husband and I bought this camera about five years ago. It's a really good size for a camera. It fits easily into a purse or shirt pocket so we can take it anywhere. I love that it has a video option as well as still picture. It's very easy to work. The settings are easy to change and it's pretty much a point and shoot camera. Our pictures have always turned out really well. I even took pictures of my two year old jumping and they still came out clear. It doesn't take forever to focus so I get great pictures even with my wiggly children. The color always turns out beautifully. My three year old has gorgeous blue eyes and they come through very clear in his pictures with this camera. I only give it a nine because it is at least five years old and I don't know how many mega pixels the average camera has now. My phone has 13 mega pixels and you can tell a difference in the pictures from my phone and this camera, but I love the Cool pix and hope it lasts a long time. I don't plan on buying a new camera for a long time. Image Quality The pictures are excellent with 10 mega pixels. Performance I've never had a problem with it. Ease of Use The easiest digital camera I've had. Durability It's lasted about five years with two kids and a husband that likes to take it fishing and hunting with him all the time. Battery Life I think the battery lasts pretty long, as long as your two year old doesn't get a hold of it. Portability It's the perfect size to take anywhere.