I smoked over a pack a day and considered myself hopelessly addicted. Nicorette worked well for me. I could not have quit without it. I still had to have the will power to quit though. It was still very hard. This product just made it easier, ALOT easier. This is not a magically cure all that the nay sayers hoped it to be. The gum does its job you still have to do yours too. Good luck to everyone who is trying to quit!