This is a non-damaging way to lighten up your skin. Most skin brightening products bleach your skin, damaging it. This cleanser, on the other hand, gradually makes your skin more radiant without using harsh chemicals that hurt skin. I like this cleanser because it gives me gradual results without using harsh chemicals or going to extremes. It is ideal for more sensitive skin, and it is wonderful for daily use. Effectiveness I like this product because it lightens and brightens skin over time. For me, it took me about three days to notice a light difference, and in a week my skin looked much more radiant and bright. It fights dullness in skin, and is very effective. Although it gradually brightens skin, it is the healthiest way to add radiance to your skin because it doesn't use harsh chemicals. Ease of Application One pump is all I need for my entire face. This is a great product for morning or night use, and it works well for all skin types. Scent This cleanser has a light fragrance that is a mixture of floral and fruity.