I loved the shade of this gloss; it's a nice even cool toned pink that accents most skin tones well but even more so fair tones like mine; giving my lips a gleam to them without dragging focus too much away from my eyes or other features. It does look darker in the tube than it does on though, and doesn't layer so you basically get a light version of the shown color rather than a color-intense shade. I also really like the feel of the gloss; nice and sleek with a strong shine without any hint of stickiness that makes too many glosses wear off too fast. This doesn't last all day, you do have to apply a few times, and if you eat or drink it will wear off some, but no more than most standard glosses. I would have liked a little more staying power for the price but given the other benefits, like the fact that it made my lips very, very soft, it's not a deal-breaker for me to have to not have it be a full day product.