I love natural beauty products. I love them almost as much as I love saving money. So when I saw this natural shampoo at our local discount store I was really excited to try it. I have used shea butter for years on my skin with wonderful results. I also know that avocados have so many wonderful fats in them that I figured they would be great for my hair. Well...I was very disappointed. Like I said, I like to save money, so once I bought this shampoo I planned on using it up, but I couldn't! It is actually sitting in my bathroom closet right now, half used up. It really did not clean well and I felt like it left my hair greasy. I have very long hair and I need good hair products otherwise I have tangles and knots. This shampoo didn't do me any favors. There was nothing stand out about the product and I would caution you to pass if you are considering a first time purchase. The smell is probably the only thing going for it. The claim on the front says "makes hair stronger" but I did not find that. And after only one day my hair looked like it need to be shampooed again (I usually go 1-2 days before I need to re-shampoo). In my opinion it is not worth the money.