No, this doesn't last 16 hours. It is, however, reasonably 'smooch proof,' so we're 50/50 on truth in advertising. I had mixed feelings with another company's lipstain when it premiered; I loved the results, hated the applicator. This one wins both categories. It goes on very easily and comfortably, with a tapered tip that makes lining and filling-in easy and hassle free. It tidies up off of skin easily if you go outside the lip line, and comes off easily when you wash your face, too. It wears comfortably for a couple of hours, and I find it's most pleasant if I top it with a little bit of gloss to keep some moisture. It gets bonus points from me for color-realness; I've spent a ton of money on different drugstore lipsticks/balms/glosses lately with disappointing results; nothing seemed to match the tube once I put it on. These colors go on clean and true to the tube; my favorites are Never Ending Nude and Rock On Ruby (the first 'red' I've found that doesn't accentuate my less-than-pearly-white teeth). Winner!
Castro Valley, CA