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My brother has fair skin. He's worked as a lifeguard and a camp counselor and tried out all the various sun blocks. He swears by Bullfrog. I haven't seen him burned in years, so I figure Bullfrog is a great sun block, and that's what I bought for our trip to Florida. Bullfrog goes on smooth except on hairy people. I am not the hairy person of the family, so I don't have problems with that. With some rubbing it does go on guys just fine too. And, it doesn't smell funny. It's basically odorless. The lotion is waterproof and sweats proof. We were out on the beach several hours AND NO BURNS EVEN ON MY FAIR HAIRED BROTHER AND BABY. Bullfrog is absolutely the best. If I apply it, it protects. I can remember the first time I ever used it. Fishing on the pier, and I was getting burned. Asked one of the merchants on the pier what they recommended. Bullfrog was unanimous. It was what the surfers used, and it didn't wash off for 8 hours without soap & water. I had that first bottle for about three years. Then, I found it in more retail stores. My biggest gripe is you had to rub it in again after five minutes to activate it. Sometimes I forgot. But it is great value for a great price and I love it and will never use anything else.