I received this as a gift from my dad when I moved away to college, and at the time, I didn't really know much about coffee makers. I liked that it was simple and it was the perfect amount of cups. An inexpensive product, I love that it doesn't have any frills. When I simply want coffee and nothing more, this provides exactly what I need. Brew Performance I think this brews very well. Over the years, I've started noticing coffee grounds make their way into my actual coffee, but I think it could be due to its age, or my carelessness when I pour in the grounds. Ease of Cleaning I love how simple this is to clean. I run some vinegar through it, then some soap and water, and it's clean. It's truly a no-hassle cleaning. Ease of Use There are very few options on there, so to brew, you simply hit "on". There is nothing fancy or complicated about it. Design The design is fine. It isn't bulky or odd by any means. Durability This coffee maker has held up through many moves and late night brews. I'd call it a very durable coffee maker.