I've definitely used way better coffee pots in my lifetime! I expected a lot more out of this coffee pot, but quite frankly, it was just average. Don't get me wrong, it is very easy to program, but it's lifespan is not very long at all. Brew Performance I do have to say that the brew performance on this product is very good. I was always able to make a perfect pot when I owned this coffee pot. More times than not. Mr. Coffee does a great job making their coffee pots, and the brew performance on their pots is normally exceptional. Ease of Cleaning This coffee pot was fairly easy to clean, I suppose. However, my Bunn coffee pot that i own now is much easier to maintain, and it is hassle-free. Ease of Use This coffee pot is easy to use. There are buttons on it that you can press, which allow you to choose the brew strength that you would like on your pot of coffee. Design I love the design of this product, above all things. The color of it is very appealing as well as modern. Durability This is a very durable coffee pot.